Frbiz.com reports Midea and Little Swan suspension notice

Published: 14th October 2009
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Midea and Little Swan has also issued a public notice, because planning a major asset reorganization, the two companies at the same time suspended. Analysts believe that, Midea pairs of Little Swan completion of the reorganization of assets, meaning that since 2005 the white household electrical appliance enterprises to domestic industry, the layout of the basic shape, the future market will be the formation of Haier, Midea several major giants such as the strong market Hengqiang pattern.

With air conditioners, washing machines, refrigerators, white as the main products industry, despite the higher category, but in recent years been promoting the advantages of corporate reorganization and integration, making the industry concentration continued to increase, it has emerged with a similar color TV industry dominated by a handful of companies pattern. With color TV as the main product of the black-power industry, after many years of competition in the market, at present, has formed a domestic Skyworth, Hisense, TCL and other six companies dominate the market situation.


The assets will be integrated into the washing machine on this platform after Little Swan, Midea Group, the layout of the white power industry has basically taken shape, which indicates that the domestic market, several large white battle between the giants will be more fierce.

Since 2005, white electric industry consolidation on the turbulent, mainly color TV enterprises "cross-border" to enter and white integration of industry itself in two modes, the former entered the main Hisense Kelon, Sichuan Changhong and Meiling Compression Holdings Huayi Electrical Appliance , while the latter is mainly aesthetic in recent years Rongshida, Hualing, Little Swan a series of acquisitions. At present the giant from the "enclosure" of the results, in the future pattern of white-power industry, Haier, Midea, Hisense, Gree will become a major force in the market compete.

In the United States before 2004 did not refrigerators, washing machines and other industries, through the acquisition of Chongqing, GM, Rongshida and other enterprises were able to enter these industries, while in 2008 the acquisition of small swans, it is padded in order to expedite their own industry in the washing machine " short-board. "


Since 2008 since the acquisition of Little Swan, Midea has been in the Little Swan's non-core business of "surgical" type of cleaning. Since then, the U.S. electrical appliances will become a "beauty line" of the air-conditioning, refrigerator business platform, while Little Swan will become a "beauty line" washing machine platform.

Current domestic washing machine industry is still in "one superpower and many powers," the competitive landscape, Haier with a complete product line, extensive distribution network and strong brand advantage, accounting for one-third share of the domestic market; ranked second to the fourth The brand is Rongshida, Little Swan and Matsushita, the three company's market share of around 8%, respectively. If the Little Swan to become the US's business platform for its washing machines, "beauty line" in the washing machine market share is expected to total close to 20% of the market over the years, the formation of the substantive challenges Haier boss.

Industry sources also pointed out that with the domestic white market integration to a temporary close, Haier, Midea, Hisense through a series of resources integration, it will significantly enhance its own power, and ultimately from upstream raw material procurement, R & D resources to downstream distribution channels sharing, the industry chain synergies gradually surfacing.


I am a professional editor from http://www.frbiz.com/, and my work is to promote a free online trade platform.
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